Automation

When something happens, the journey responds.

Define the event that starts the flow, the conditions it evaluates and the next action—or describe the goal and let the Copilot prepare the first draft.

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Flujo de Automation que inicia con una nueva reserva, envía el itinerario y verifica los datos antes de completar o recordar
Journey logic

Each contact moves forward based on their actions.

An automation connects three easy-to-review pieces: the starting signal, the deciding rule and the action to execute.

01

A signal starts it

It can be a subscription, click, date, data change, webhook or an event from your system.

ONLINE STOREcheckout.started
→

EVENT RECEIVEDBooking started

now
02

A condition decides

The journey checks data or behavior and opens a different branch for each response.

CONDITIONCompleted their details?
Yes · FinishNo · Remind
03

An action continues

Send an email, apply a tag, wait for the right moment or notify another tool.

EMAILSend reminder

 +

TAGFollow-up enabled

 +

WEBHOOKNotify CRM
Segmentation inside the flow

The audience changes with every action.

Combine contact data, activity, location and events. The automation reevaluates rules every time it needs to decide.

  • 01

    Contact data Fields, location, device and subscription date.

  • 02

    Behavior Opens, clicks, activity and recorded events.

  • 03

    Combined logic Groups with AND/OR rules before activation.

Follow-up audienceJourney condition

Valid rules
Include contacts that meetALL RULES (AND)
01
BEHAVIORClicked the campaign
is August news
02
ACTIVITYLatest activity
in last 30 days
03
LOCATIONCountry
is Argentina
✓

SEGMENT READYRules can be used in the journey

Use as condition →
API, webhooks and events

Events in your business can start a journey.

Your ecommerce, CRM or application sends a signal. Fleetmailer records it and runs the flow you defined.

Explore integrations →
SOURCES
T

Online storePurchases and carts

C

CRMLeads and opportunities

A

Your applicationActivity and changes

EVENT RECEIVED
POST /eventsreservation.confirmedThe event starts the right journey
↓

AUTOMATIONBooking follow-up

ACTIONS

Send emailBooking confirmation

Apply tagConfirmed customer

Notify systemOutgoing webhook

Ecommerce Purchase and cart SaaS Registration and activation Travel Bookings and reminders Education Classes and attendance Agencies Per-client journeys
From event to action

Your next journey can start with one sentence.

Create an account and prepare the first draft with the Copilot.

Try automation